If you sell something online then you need to pay attention to your sales page conversion rate. Conversion rates can vary wildly and completely unexpected, but even a one percent increase in conversion rate can make the difference between losing money or making profits.
What Is Conversion Rate ?
In online marketing conversion rate is the percentage of visitors who take the desired action (eg: making a purchase or click the ad).
You can think of conversion as traffic poured into a channel where they can be filtered at different levels and eventually the rest will be converted. Usually most of the traffic will leave the sales page right after they landed. The majority of the remaining traffic will leave the sales page when they see that it does not fit their needs or those who wish to conduct research or compare prices with other sites. Small part of the remaining traffic consists of customers who have researched the product or redirected from other sites and are looking to make a purchase.
You can think of conversion as traffic poured into a channel where they can be filtered at different levels and eventually the rest will be converted. Usually most of the traffic will leave the sales page right after they landed. The majority of the remaining traffic will leave the sales page when they see that it does not fit their needs or those who wish to conduct research or compare prices with other sites. Small part of the remaining traffic consists of customers who have researched the product or redirected from other sites and are looking to make a purchase.
Tips To Increase Sales Page
This is a good idea that you optimize your sales page with the keywords associated with the products you offer. In this way traffic is being pushed to the sales page you targeted traffic for your product (s) you are selling. This in turn will lead to a highly concentrated pool of customers "With their minds set on the purchase." The following tips on selling a variety of page elements will help you improve your sales page conversion:
1. Headline: the title is an important step in getting traffic to your posts. Headline is what caught the attention of visitors and attract them into visiting and reading this post. Headline begin with "How to ..."," How to ... " "Top 10", "Hottest" have a higher chance to capture the attention of visitors. Some other titles that can be just as effective to increase the conversion rate is:
* What you should know about ...
* Here is a Quick Way to ....
* Little Known Ways to ....
* Secret ....
* Profitable tips for ....
2. Buy Button: Research has shown that using a larger button "Buy" is one of the most proven way to increase the level of sales conversion page. This is why "Belcher button" is the most frequently used for sales pages. This button creator Perry Belcher tested every key design elements in more than 10,000 transactions and is able to increase conversion rates by 35% to 320%. Here is a sample button belcher:
1. Headline: the title is an important step in getting traffic to your posts. Headline is what caught the attention of visitors and attract them into visiting and reading this post. Headline begin with "How to ..."," How to ... " "Top 10", "Hottest" have a higher chance to capture the attention of visitors. Some other titles that can be just as effective to increase the conversion rate is:
* What you should know about ...
* Here is a Quick Way to ....
* Little Known Ways to ....
* Secret ....
* Profitable tips for ....
2. Buy Button: Research has shown that using a larger button "Buy" is one of the most proven way to increase the level of sales conversion page. This is why "Belcher button" is the most frequently used for sales pages. This button creator Perry Belcher tested every key design elements in more than 10,000 transactions and is able to increase conversion rates by 35% to 320%. Here is a sample button belcher:
You can find belcher button here.
3. Fonts: Fonts your sales page is very important. Always use a font that is easy to read and match your sales page design. Here are some examples of fonts good sales pages for you:
* Arial
* Verdana
* Tahoma
Font size should be between 12-14pt. In this way the font size that is not too big or too small to read comfortably.
4. Image: You must use images that are relevant to the product you sell on your sales page (this way the customer is not confused to what they buy). This will make your sales page look more professional and credited. It also will create trust with your visitors and they will be more inclined to buy the product (s) you are trying to sell.
5. Product Details: You must provide a detailed explanation of products including why it would be useful to users and how it can solve problems that may have a customer. Home sales should explain the product in a good flow of well written text, so when visitors read about the product, he is absolutely sure that the product is just what he sought.
6. Focus: Home sales should focus only on the product you are trying to sell to users. That's a good idea not to include increased content that can interfere with concentration. For example: You are trying to sell e-book and sales page you have all the information about why the e-book will be useful to users. Now, while the visitor is reading, if they see a banner ad image / in the sidebar they can easily get distracted and click on the ads that will take them from your sales pages.
7. Targeted Traffic: Getting more traffic is always good for the website because there is a higher chance that this traffic will buy your product, but you do not want to carry only traffic to your site. Bringing in non-targeted traffic to your site just a waste of bandwidth your server, because this traffic has no interest to buy your product (s). You really want to focus on bringing targeted traffic looking for a solution to the problem that your product will solve.
Traffic from social networking sites which tend to be less targeted traffic from search engines that focus on highly targeted search engine traffic get more.
8. Testimonials: Customers tend to trust others than hype to become a true business owner. customer testimonials is a form of strong support. If you have any customer testimonials then include them on your sales pages.
9. Price: Research has shown that using a price ending in 5 or 9 after the decimal point increase conversion rates (I do not know why). For example: the following three equivalent sum of all but 1 and the 2 are suppose to convert more:
* $ 19.95
* $ 19.99
* $ 20.00
10. Limited time offer: One of the most widely used tactics offer is limited to the sales page to mention the amount you have left to sell the product. This way you create a sense of fear that you might run out and buy the items they would lose if they wait too long. It helps convert customers who like to sit on the sidelines.
3. Fonts: Fonts your sales page is very important. Always use a font that is easy to read and match your sales page design. Here are some examples of fonts good sales pages for you:
* Arial
* Verdana
* Tahoma
Font size should be between 12-14pt. In this way the font size that is not too big or too small to read comfortably.
4. Image: You must use images that are relevant to the product you sell on your sales page (this way the customer is not confused to what they buy). This will make your sales page look more professional and credited. It also will create trust with your visitors and they will be more inclined to buy the product (s) you are trying to sell.
5. Product Details: You must provide a detailed explanation of products including why it would be useful to users and how it can solve problems that may have a customer. Home sales should explain the product in a good flow of well written text, so when visitors read about the product, he is absolutely sure that the product is just what he sought.
6. Focus: Home sales should focus only on the product you are trying to sell to users. That's a good idea not to include increased content that can interfere with concentration. For example: You are trying to sell e-book and sales page you have all the information about why the e-book will be useful to users. Now, while the visitor is reading, if they see a banner ad image / in the sidebar they can easily get distracted and click on the ads that will take them from your sales pages.
7. Targeted Traffic: Getting more traffic is always good for the website because there is a higher chance that this traffic will buy your product, but you do not want to carry only traffic to your site. Bringing in non-targeted traffic to your site just a waste of bandwidth your server, because this traffic has no interest to buy your product (s). You really want to focus on bringing targeted traffic looking for a solution to the problem that your product will solve.
Traffic from social networking sites which tend to be less targeted traffic from search engines that focus on highly targeted search engine traffic get more.
8. Testimonials: Customers tend to trust others than hype to become a true business owner. customer testimonials is a form of strong support. If you have any customer testimonials then include them on your sales pages.
9. Price: Research has shown that using a price ending in 5 or 9 after the decimal point increase conversion rates (I do not know why). For example: the following three equivalent sum of all but 1 and the 2 are suppose to convert more:
* $ 19.95
* $ 19.99
* $ 20.00
10. Limited time offer: One of the most widely used tactics offer is limited to the sales page to mention the amount you have left to sell the product. This way you create a sense of fear that you might run out and buy the items they would lose if they wait too long. It helps convert customers who like to sit on the sidelines.